December is one of the luckiest months to have not one or two but FOUR magical birthstones: Topaz, Zircon, Turquoise and Tanzanite. In our studios, we use Tanzanite specifically for its vibration and metaphysical healing properties. It is one of our favorite stones on the menu and we are excited to tell you why.
Tanzanite is one of the rarest gemstones on Earth – 1,000 times rarer than a diamond in fact! Discovered in 1967 in northern Tanzania, it is estimated to be mined out within the next 20–30 years. But its rarity is just one of the many reasons we love this powerful stone.
How Tanzanite Was Formed
Around 585 million years ago, powerful movements of the Earth's crust in what is now northern Tanzania created the perfect mix of geological conditions: extreme heat, intense pressure, and mineral-rich fluids.
These acted on Zoisite (a natural gemstone) deep within the Earth near Mount Kilimanjaro, the only place on Earth where Tanzanite is found. Its formation was a geological event so precise and unlikely that it is truly a miracle stone!

The Discovery of Tanzanite
Despite existing millions of years ago, Tanzanite was not discovered until 1967. Tiffany & Co. instantly recognized its potential and agreed to become its exclusive international marketer, renaming the gem “Tanzanite” after its country of origin. Their 1968 campaign famously declared it “the most beautiful blue stone discovered in 2,000 years,” catapulting Tanzanite into global popularity.
In just a few decades, it went from an unknown stone to one of the most sought-after gems in the world.

Why We Use Tanzanite
Tanzanite is an incredibly powerful stone, in addition to being incredibly rare, and is known for heightening connection to oneself and deepening clarity and perception.
Think of it as the “11” of gemstones, symbolizing new beginnings, and heightening the wearer’s intuition and awareness. Its energy is tied to transformation and personal evolution, making it a natural fit for pieces meant to support you as you step into your higher self.

How We Use Tanzanite
We design with Tanzanite to support intuition, clarity, and personal transformation. When worn close to the body, it encourages self-reflection, spiritual alignment, and connection to higher guidance.
We often pair Tanzanite with other stones to amplify its energy:
Tanzanite and Moonstone – Moonstone enhances emotional balance and intuition, while Tanzanite deepens clarity and spiritual insight. Together, they create a gentle yet powerful energy for reflection and personal alignment.
Tanzanite and Citrine – This pairing is a powerful blend for entrepreneurs—Tanzanite sharpens intuition and clarity, while Citrine, the stone of manifestation, fuels confidence, momentum, and an abundance mindset. Together, they support both vision and action. Our cofounder, Sacha, swears by this duo; it’s helped her navigate the ever-changing landscape of entrepreneurship and small-business ownership, even in unprecedented times.
Tanzanite and Amethyst – We love this pairing because Amethyst brings calm, clarity, and higher awareness, while Tanzanite encourages transformation and connection to your higher self. We encourage using these stones together as they support spiritual growth and mindfulness.
Let Tanzanite guide you toward deeper clarity, stronger intuition, and the beautiful evolution unfolding within you!