Before LOVE SARO, I was totally an Amazon jewelry kind of gal. I wore the kind of pieces that looked gold at first… until that gold layer rubbed off and turned silver, or worse, turned my skin green. I honestly had no clue what “fine jewelry” even meant. I didn’t understand the cost, the value, or why it was worth the investment.
That all changed in 2022, when I started my journey with LOVE SARO, as a client. I actually went in for an aura photo (not even for jewelry!), but the women of LOVE SARO took the time to walk me through everything I needed to know before purchasing a fine piece for myself. I’ll never forget that experience, because it ultimately brought me to where I am today - working my dream job, surrounded by the most amazing team and dreamy, high-quality jewelry.
After that first visit, my view of jewelry began to shift. I slowly stepped away from fast, low quality pieces that tarnished, broke and ended up in the trash - I then started investing in intentional pieces that truly last. Don’t get me wrong, trendy jewelry can be fun and there is a space for these pieces but there’s something deeper about choosing high-quality, meaningful designs you’ll love for a lifetime. It brings me so much joy knowing that the jewelry I wear today will one day be passed down through generations after me.
One of my favorite pieces in my stack that holds such great meaning to me is the bracelet I created in 2023 to honor my first dog, Roxy. One day, I hope my great-grand children will have this sentimental bracelet and know the story behind it. How special is that? Knowing that Roxy’s memory will live on - literally worn and loved by generations after me - is just the sweetest feeling.
The Hidden Cost of Fast Fashion Jewelry
What I didn’t realize before is just how harmful fast fashion jewelry can be, not just for your skin, but for the planet. Most fast-fashion pieces are made with low-grade metals, plastics, and coatings. They tarnish quickly, can’t be recycled, and are designed to be disposable. Once they’re tossed, they can take hundreds of years to decompose, leaching chemicals and microplastics into the earth. With billions of pieces produced every year, the waste adds up to an enormous environmental problem.
The Lasting Value of Fine Jewelry
Fine jewelry is different. Yes, mining gold has a real environmental cost--extracting enough for a single solid gold band can create nearly 20 tons of toxic mine waste. BUT, here’s the critical difference: precious metals like gold, silver and platinum are infinitely recyclable. Once it’s in circulation, it never has to become waste. A solid gold bracelet or ring can be melted down, resized, or reworked for generations, always holding its value and its story.
That makes fine jewelry one of the rare luxuries that’s both a meaningful personal investment and the most sustainable choice. When you invest in solid precious metals and natural gemstones, you’re choosing jewelry that doesn’t just sit in a drawer or wind up in a landfill. You’re choosing something that can be loved, worn, and passed down - with both financial and sentimental value that grows over time. Choose to wear it permanently and you consume even less, making LOVE SARO truly the most sustainable choice.
Why It’s Worth It
Discovering fine jewelry changed more than just my style, it changed how I understand value. Jewelry isn’t just something pretty to wear; it’s an investment. One that holds its worth, carries emotional meaning, and honors the earth by lasting. I always joke that my jewelry is more valuable (and definitely a better investment!) than my car. And the numbers back it up: with gold prices climbing steadily, my solid gold jewelry has gained nearly 79% since 2022 and about 41% in just the past 12 months. That’s the real difference - while fast fashion is fleeting, fine jewelry endures.
